![]() It comes as little surprise that the roast beef sandwich is Kelly’s biggest seller, priced at $5.95 and $6.95 a la carte. “They are impressed with our sales,” Murphy says.įor its 60th anniversary this year, Kelly’s is teaming up with Coca-Cola for weekly sweepstakes drawings in which the grand-prize winner will receive Boston Red Sox tickets. Its second location in Saugus is one of the top users of Coca-Cola in the U.S., says Dean Murphy, Kelly’s director of operations. It went through nearly 1 million pounds of french fries and 560,000 pounds of roast beef. In 2010, it boasted sales of $26 million from its now six fast-casual units. as a family owned hotdog stand that happened to sell roast beef at Revere Beach.Īs much as for its medium-rare, tender knuckle–cut roast beef sandwich, Kelly’s is known for its volume. It began in 1951 with Frank McCarthy and Raymond Carey Jr. In its 60 years of operation, Kelly’s Roast Beef has become a Massachusetts good-eats legend.
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